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Men’s fashion has always sought comfort in its historical evolution.
Between 1910 and 1940, the refined aesthetic of the suits reached its peak. Valuing the simplicity of the lines and the harmony of the neutral colors, the costumes of the time made the man elegant, but they did not want to comfort.
In the following decade, jeans became popular among the youth who abandoned elegance for greater comfort and a younger image. Thus, the casual style is born, consolidating a new aesthetic sense opposite to what preceded it.
Currently the casual style is predominant, but as it does not have aesthetic rules that value the harmony between colors and forms, it ends up devaluing the personal image of man, often harming social and professional life.
“Personal beauty is a greater recommendation than any reference letter.”
With this insight and willingness to solve this current problem, senplo ™ unites aesthetic sense and comfort, blending tailoring with sporty and casual elements in a unique style, titled “Hybrid”
The Hybrid style is nothing more than salvaging values from the past and aligning them with current values, developing products based on functionality, fluidity, choice of suitable materials and large shapes. All this without losing the elegance and versatility to move in any environment without being out of context.
Creative Direction and Styling – senplo ™
Photography – Angelo Bonini
Model – Augusto W. Weber (Joy MGMT)
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